According to a data report from the China Business Industry Research Institute, the global electronic cigarette industry has surged from $416 million in 2010 to $7.1 billion in 2016. The market has expanded 17 times in six years, with a compound annual growth rate of 60.5%. In 2018, it reached as high as 344%, and it is expected that the global e-cigarette market will exceed 60 billion US dollars by 2022

    From a consumer perspective, in Europe and America, after ten years of deep cultivation and development, e-cigarettes have become products like chewing gum that appear on the shelves of convenience stores in Europe and America. e-cigarettes are constantly eroding the traditional tobacco market in Europe and America at a crazy pace. This conclusion can be reflected in the continuous decline in tobacco product sales in the United States. Since 2009, the sales of tobacco products in the United States have decreased by about 3.5% annually, and the demand for smoking cessation and replacement has brought opportunities for the development of e-cigarettes.

    The need to quit smoking and replace smoking also appears in China today. Today, Chinese people are increasingly valuing health, but it is also an undeniable fact that China has a large number of smokers. According to data from the World Health Organization, there are currently over 1 billion smokers worldwide, with a total of 350 million smokers in China. In 2017, the global number of e-cigarette users reached 35 million, while the number of e-cigarette users in China was only 500000. Electronic cigarettes, as the best "replacement" solution at present, can solve the contradiction between the health and addiction of smokers. However, for e-cigarette enterprises, in order to truly occupy the Chinese e-cigarette market, they must start with ensuring product quality, which is the unchanging iron law of enterprise development.

   The Birth of Cloud Nine

    From design to research and development, it took over 300 days and nights, with a testing period of up to half a year. From product design, material selection to development and production, we strictly follow compliance standards in relevant fields for testing and evaluation; Pay attention to the quality and impact of each ring, from physical monitoring of impurities on the surface of components, to vibration of built-in battery cells, to the pH value of atomization liquid, component stability, to the charging and discharging tests of the built-in battery in the atomization rod, including high and low temperatures, free drops, cold and hot impacts... The 16 quality inspection processes simulate various extreme environments or usage situations, which are the strict requirements of Cloud 9 for product quality.

     The atomization liquid adheres to the use of pure natural plant refining; From material selection to production environment, in accordance with national standards and EU ROHS certification standards, all materials and processes that are harmful to human health are rejected. The production workshop complies with the ISO9001 quality management system, GMP global excellent manufacturing standards, dust-free workshop, and green emissions; From the source of safety control, combined with the performance and quality testing of the production process and terminal products of tobacco oil, the perfect combination of big health and high-tech technology is in line with the international health science cigarette replacement standards, safeguarding the quality stability and safety of tobacco oil products.

    After conducting research, the UK Department of Public Health (PHE) announced in 2015 that e-cigarettes are 95% less harmful than real tobacco and are a smoking cessation tool for smokers - in some underdeveloped areas with high smoking rates, e-cigarettes can help reduce smoking rates at a lower cost, and even PHE suggests that bosses support e-cigarettes in the workplace.



     In 2016, BBC Horizon personally recruited 26 heavy smokers for a smoking cessation experiment, and the results confirmed PHE's conclusion: in the absence of auxiliary measures, the success rate of smoking cessation was only 4%, but in the experiment, all those who switched to electronic cigarettes quit traditional cigarettes after one month.

     In early 2018, the British government released another e-cigarette research report, which comprehensively evaluated the smoking rate among adolescents, the effectiveness of e-cigarettes in quitting smoking, and the risk level. The latest conclusion was drawn:
  ·The risk of smoking electronic cigarettes is reduced by at least 95% compared to the harm of smoking cigarettes, and the harm to others can be ignored;
  ·Electronic cigarettes contribute to the successful cessation of smoking for at least 20000 people every year;
  ·In the past few years, the use of e-cigarettes in the UK has stabilized at less than 3 million units;
  ·The use of e-cigarettes is associated with an accelerated decline in smoking rates across the UK.
     In the UK alone, 79000 people die from smoking every year. Globally, this number is 7 million people. The UK Department of Health acknowledges that e-cigarettes are one of the ways for young people to smoke, but compared to them, it places greater emphasis on the substitution and harm reduction functions of e-cigarettes for traditional tobacco.

     Wang Huazeng, founder of Cloud Nine, believes that "more than half of smokers either mistakenly believe that e-cigarettes are as harmful as smoking, or simply do not know. If thousands of smokers who quit with the help of e-cigarettes delay quitting due to concerns about their own safety mistakes, it would be a tragedy